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Miami Management's call center software, is working with three major fast food brands besides Wendy's, including franchisees of McDonald's and Burger King, said Kate Mosteller, marketing director for the Andover, Mass., company. She said the 40 ... Driving Direct Leads: Are You Doing All You Can To Boost Local Sales?... in the same ways for years and years. That is, the national budgets were applied to brand building and the local franchisees were charged with creating local lead flow. But as they say: that was then, this is now. Certainly the approach I described ... Special Issue: Driving Traffic... its staff to talk to customers rather than just take orders to win repeat business. Employees, managers and franchisees undergo a rigorous program that emphasizes experiential training. The Eyes Have It Pretzelmaker and Pretzel Time have been ...
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